• Home
  • Why Use Promotional Products and Gifts - Kent, Medway, UK

Why Use Promotional Products?

Everyone loves promotional products! Marketers love them because they provide a long lasting and cost effective means of communicating. Recipients love them because they are useful, often necessary items which they are often given for free!

The huge variety of promotional gifts now available means that there is always a product to meet your criteria;

 

Promotional gifts have the flexibility to fit the cost of a promotional campaign to any budget. (source- PPAI)

 

Whether you are increasing brand awareness or promoting  a special offer or product, promotional items and corporate gifts offer excellent value for money;

 

Promotional products deliver a lower cost per impression than any other media. (source-ASI global study)

Out of 2000 respondents, 90% confirmed that they own promotional products. On average they use them once per day and 50% could recall the brand or company that gave it to them. By comparison this brand recall reduces to 38% for radio & 28% for TV, which indicates that recall of these advertising mediums is not as effective. (source- GWW Germany 2011)

 

Promotional products get your message seen at different times and in different places to other forms of advertising. A branded calendar will be viewed daily in an office, and a promotional mouse mat occupies prime advertising space on the recipient’s desk all day, every day!

 

On average 70% of respondents keep promotional products for anything up to 4 years. (source-ASI global study)

 

Recipients love to be given Promotional items and keep them everywhere;

 

83% of respondents like receiving a product with an advertising message. 48% would like to receive promotional products more often. On average 91% had promotional products in their kitchen, 74% in the workspace and 55% in the bedroom. People keep promotional products everywhere. (source- PPAI global survey)

Research has shown that many people have more positive views of companies after they have received promotional products. The majority of people, 61%, also report that they are encouraged to look into the products of the company after receiving a promotional item. Receiving a gift also has a positive effect on securing new customers. (source- 2FPCO-Etude de l’object publicitaire en France 2011)